There are those who look at things the way they are, and ask why… I dream of things that never were, and ask why not?
-Robert Kennedy
Miracle Electronics was born in the year 1994 with a dream of setting up a world class manufacturing facility-producing state of art transformer and inductors to customers across the globe. The beginning was small and challenging. Miracle, in its early days dealt with Toroidal and laminated transformers with a limited manpower of 15 individuals who were adept at multitasking. In the last 32 years, we have grown by leaps and bounds, all thanks to our esteemed customers, and today we serve over 22 countries across the globe. The team of 15 has grown to an enviable force of 250, the product gamut now encompasses all the categories in Transformer, inductor, filter and alike segments, but the vision has remained unchanged. We are today, one of the market leaders in the segment we operate and have an unarguable commitment to quality and innovation. Today, we boast of one of Asia’s most comprehensive standard ranges on Toroidal / laminated transformers, wire harness, box building, SMPS and power-supplies. The gamut spans small wound Toroidal / laminated transformers to large three-phase auto power transformers and energy saving transformers.
For more than a decade and half, our research, expertise and forethought have resulted in market-leading innovations that have shaped and defined the transformer industry. Our history of product excellence and committed customer service has assisted us in evolving into a global company serving businesses around the geography.
Our Mission
Miracle is dedicated to delivering superior electronic solutions that exceed expectations. Through innovation, quality, and customer focus, we aim to solve challenges, create value, and drive sustainable growth.
Our Philosophy
At Miracle we follow a simple, but intense business philosophy to devote our talent and technology to create products and services that contribute to a better global society.
Our Values
Miracle has a rich heritage and culture. We believe that living by strong values is the key to good business. At Miracle, a rigorous code of conduct and these core values are at the heart of every decision we make.
Miracle Business Principles
- We will comply with all aspects of law of land and maintain absolute Ethical Standards
- We will treat all our internal and External Stake holders: Customers, Shareholders and Employees with respect and Dignity
- We, as corporate Citizens, are Socially responsible and accountable
- We care for the environment, Health and safety. We follow sustainable business practices, which are EHS compliant
- We will maintain a clean and honest Organizational culture
Miracle Commitment
- Miracle is committed to continuous improvement with significant emphasis on waste prevention and defect elimination.
- We focus on effective business relationships, clear & honest communication from the onset of a transaction to ensure total adherence to quality and deliverables.
- We proactively work in partnership with suppliers to develop sustainable, niche and effective solutions for customers.
- We consciously encourage mutually beneficial associations with organizations / individuals who strive to continuously improve and eliminate sub-standard products and services.
- We proactively operate a system, which measures improvements against agreed objective and encourage excellence through training.
- Everyone in our organization recognizes that Total Quality depends on their individual and cumulative contribution.
Our Culture
One engine of sustainable business is our ownership culture, in which every employee takes personal responsibility for our company’s success. “ Always act as if it were your own company” – this maxim applies to everyone at MIRACLE, from Managing Board member to trainee.
MIRACLE has always been a value-driven company. Our values reflect the manner in which we run our business: Our professional ethics in dealing with our business partners, employees and society.
OUR VALUES – WHAT WE BUILD ON
Our actions are result-focused. This allows us to secure our future. It also creates a sound basis for the social initiatives of the company and the foundation.
FUTURE AND RESULT FOCUS
We act responsibly in the interest of our company, also taking the social and ecological impact of our actions into consideration.
RESPONSIBILITY AND SUSTAINABILITY
We act on our own initiative, take entrepreneurial responsibility, and pursue our goals with determination.
INITIATIVE AND DETERMINATION
We communicate important company matters in a timely and open fashion. This is the best foundation for a relationship built on trust.
OPENNESS AND TRUST
We deal fairly with our colleagues and business partners, and view this fairness as a cornerstone of our corporate success.
FAIRNESS
We promise only what we can deliver,accept agreements as binding, and respect and observe the law in all our business transactions.
RELIABILITY, CREDIBILITY, LEGALITY
We appreciate and encourage diversity for the enrichment it brings, and see it as essential for our success.
DIVERSITY
We appreciate and encourage diversity for the enrichment it brings, and see it as essential for our success
Corporate Values
MIRACLE is proud of it’s adherence to socially responsible and highly ethical business practices, as evidenced by our membership and association with the industry’s most prestigious organizations. including:
- Indo American Chamber of Commerce
- Indo German Chamber of Commerce
- Indo Israel Chamber of Commerce
- ESC
- FKCCI
- KASSIA
- WHMA
- IPC
- SIATI
We embrace socially, environmentally, and ethically sound business practices, and wholly support the United Nations’ efforts to ensure Conflict Free minerals in our industry.
Miracle also maintains many philanthropic and civic affiliations with organizations and non-profit causes in our communities. Through many charitable vehicles, we are proud to support important organizations that help to provide healthcare, education, cultural growth, and civic awareness in our region.
SERVICE
Recognizing our obligation to find new and better ways to exceed our client’s expectations on a daily basis.
COMMUNICATION
The freedom to make suggestions and the open mindedness to accept them. Providing a potential solution along with constructive criticism.
ENTREPRENEURSHIP
The ability to think and perform as one who has a stake in the company.
TEAMWORK
Recognizing the merit and respecting the dignity of all team members.
COMMUNITY
Supporting our corporate commitment to give back to the communities which, through their support, have allowed us to grow and prosper.
PROFESSIONAL CONDUCT
Professionalism in appearance and conduct. Personal responsibility, accountability and courtesy.
INTEGRITY
Unquestioned honesty and adherence to ethical behavior in business dealings, including proper disclosure and accurate representation of products & information to our clients.
VALUE
Providing our clients with more than they imagined for less than they anticipated. No matter what the budget, we will offer the finest items well-manufactured, well-designed and properly represented by knowledgeable staff.
IMPROVEMENT
Continuing education for ourselves, our clients, and our community. Constantly striving to do better.
RELATIONSHIPS
The foundation of a business, and the basis on which our company has grown. An emphasis on personalization and strong ties to our clients, industry, and communities. Personal involvement.